Airbnb has rolled out a newly redesigned app aimed at enhancing the travel experience with an extensive range of services. This expansion includes the ability for users to directly book personal chefs, massages, hairstyling, personal training, and photography sessions. The new features are part of Airbnb's strategy to offer a more personalized and all-inclusive travel experience.
In its bid to offer more than just accommodations, Airbnb has broadened its reach to over 650 cities worldwide, including nearly 1,000 service offerings in cities like Madrid, Barcelona, and Sevilla. The app's enhanced interface now recommends activities and services based on the user's location and preferences, making the booking process smoother and more personalized. As reported by El Pais, Airbnb ensures the quality of these services by requiring providers to furnish proper licenses and certifications, and many of these services are attractively priced below $50.
Airbnb has poured $250 million into this initiative as it looks to diversify revenue streams and redefine what's possible in the travel space. By enabling users to enjoy authentic travel experiences that go beyond traditional accommodation, Airbnb hopes to compete more directly with the hotel industry and establish itself as a comprehensive travel platform.