Amazon has reported impressive financial growth in 2024, with revenues hitting $637.96 billion—a 10.99% leap from the previous year. Profits also soared, with earnings increasing by 94.73% to reach $59.25 billion. Among analysts, the stock maintains a "Strong Buy" consensus, and the average 12-month price target is set at $262.61, suggesting a potential upside of about 32.67%, according to data from stockanalysis.com.
A key driver behind Amazon's financial success is Amazon Web Services (AWS), which continues to be a significant contributor to the company's income. In the first quarter of 2024, AWS's operating income nearly doubled on a year-over-year basis, reaching $9 billion, and it holds a 31% share in the cloud infrastructure market. Furthermore, Amazon's digital advertising business has shown robust growth with a 25% increase year-over-year in the same quarter, as noted by Trading News.
However, Amazon faces several market challenges that could influence its future trajectory. Intense competition from both traditional and new-age e-commerce rivals threatens its market share, according to QTBitcoin. Additionally, the company is dealing with regulatory hurdles, including tariffs on Chinese imports and increased scrutiny in multiple regions, which could impact its operations, as reported by AP News.