Denny's Revamps Value Menu and Expands Virtual Brand Footprint

Published 2 hours agoDENN

Denny's is set to relaunch its beloved $2, $4, $6, $8 value menu, now with a new $10 option to draw in an even wider audience. This strategic move is part of a broader plan to enhance customer value while stimulating growth. As reported by restaurantdive.com, the relaunch aims to better position the company to meet diverse customer needs.

In addition to its value menu update, Denny's is broadening its virtual brand presence with the introduction of Banda Burrito, now available at more than 300 locations. This expansion is designed to capitalize on rising demand for diverse culinary options and create new revenue avenues. To further boost operational efficiency and customer interactions, Denny's is upgrading to a new cloud-based point-of-sale system, incorporating server tablets and QR code payment technology, notes nrn.com.

Denny's continues to revise its business model towards innovation and customer engagement. The company is revamping its loyalty program with personalized rewards, aiming to boost customer visits. Off-premise sales have also become a significant focus, constituting 20% of total sales. Furthermore, Denny's is accelerating the growth of its Keke's Breakfast Café brand, targeting expansion beyond Florida into major markets like California and Texas. These steps reflect Denny's ongoing commitment to meet market demands through strategic development and technological enhancements.

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