Evercore ISI has increased its price target for Netflix to $1,150, maintaining an "Outperform" rating. This adjustment reflects heightened optimism in Netflix’s ability to drive growth, particularly through strategic initiatives like live events. Reuters noted the success of a recent live event, the "Paul vs. Tyson" boxing match, which attracted 108 million viewers, highlighting this potential area for expansion.
Supporting this upward revision, Evercore ISI points to the significant potential in advertising revenue, estimating a $2.2 billion opportunity from live events alone. Alongside this, Netflix's robust library and original content are expected to aid in customer retention, giving it a competitive edge over rivals struggling with higher customer churn.
The firm's positive outlook is bolstered by extensive research, including surveys conducted in the U.S., France, and Germany, which reveal a mid-single-digit percentage increase in earnings per share estimates by 2026. This comprehensive analysis underscores Evercore ISI's confidence in Netflix's strategic moves to harness the live event market for future growth.