General Motors has announced the appointment of Sterling Anderson as its new Executive Vice President of Global Product and Chief Product Officer, effective June 2, 2025. Anderson, who co-founded the self-driving company Aurora, will take on this leadership role to guide the entire product lifecycle of GM's gasoline and electric vehicles, including aspects like hardware, software, and user experience.
In his new position, Anderson will report directly to GM President Mark Reuss and will be based at the company's Mountain View Tech Center in California. His extensive experience includes co-founding Aurora in 2017, a company focused on self-driving trucks, and leading major projects at Tesla, such as the Model X program and the Autopilot team, according to Reuters.
This leadership change is part of GM's strategic pivot from investing in its costly Cruise robotaxi business toward enhancing its autonomous capabilities in personal vehicles. The company aims to expand the deployment of its Super Cruise hands-free driving technology, aligning with Anderson's expertise and previous achievements.