Hasbro's Tactic to Cut Chinese Dependence and Boost Margins

Published 1 hours agoHAS

Hasbro's Tactic to Cut Chinese Dependence and Boost Margins

Hasbro CEO Chris Cocks recently outlined steps the company is taking to reduce reliance on Chinese manufacturing amid tariff challenges. The toy giant aims to lower the percentage of toys and games sourced from China for the U.S. market from 50% to under 40% within the next two years, as reported by Cash Review.

To support this shift, Hasbro is expanding its manufacturing to other countries, including Vietnam, India, and Indonesia, according to Quartz. This diversification strategy complements their strong licensing business, which remains a significant margin driver less affected by tariff issues. Hasbro also announced a new licensing partnership with Mattel to produce Play-Doh versions of Barbie dolls, offering a creative twist on their iconic products.

In addition to diversifying locations and collaborations, Hasbro is pursuing aggressive cost-cutting measures aimed at saving $600 million and reducing two-thirds of its product lineup, as mentioned by Reuters. Despite the logistical hurdles, the company forecasts a slight revenue increase for 2025 and expects an adjusted operating margin of 21-22%, up from 20.3% last year.

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