Hertz Global Holdings, Inc. recently announced a wider-than-expected loss for the first quarter of 2025, despite a slight increase in revenue. The company's revenue reached $2.1 billion, marking a 2% rise compared to the first quarter of 2024. However, the GAAP net loss expanded to $186 million, equating to $0.61 per diluted share, with an adjusted net loss of $392 million or $1.28 per diluted share. A significant factor in this performance was the increase in vehicle depreciation costs, notably a $195 million charge related to electric vehicles (EVs) held for sale.
Operational hurdles also played a role in Hertz's Q1 results. According to Gurufocus.com, fleet management and direct operating costs notably impacted the company's performance. CEO Gil West highlighted ongoing efforts to optimize vehicle supply and improve productivity to counter rising operating cost pressures.
Looking forward, Hertz is concentrating on enhancing customer experience to tap into robust travel demand. The company is also implementing strategies aimed at generating sustainable profits and higher shareholder earnings. Executives are maintaining a positive outlook on the company's turnaround as these strategic initiatives continue to take shape.