Meta's AI assistant has witnessed remarkable growth, amassing close to 1 billion monthly active users across its suite of apps. Launched in September 2023, the assistant swiftly became part of Facebook, Instagram, WhatsApp, Messenger, and a dedicated web app, which played a crucial role in its rapid uptake, according to a report by Moneycontrol.
By August 2024, Meta AI had already surpassed 400 million monthly active users, with about 185 million interacting on a weekly basis, as reported by The Information. In early 2025, CEO Mark Zuckerberg was optimistic about reaching more than 1 billion users by the year's end, rising from last year’s 600 million monthly figures noted by Indian Express.
On the strategic front, Meta has planned to invest up to $65 billion in AI infrastructure throughout 2025. This includes building expansive data centers and utilizing Nvidia's AI chips, with a target of deploying over 1.3 million graphics processors by the year's end, Reuters reported. To bolster revenue, Meta is exploring the introduction of a premium AI tier and embedding ads, further positioning its AI as a formidable rival to the likes of OpenAI's ChatGPT and Google’s Gemini.