Mondelez International has successfully navigated the rising cocoa prices by exceeding profit expectations in the first quarter of 2025. The company's recent performance highlights its strategic use of price increases on chocolates and biscuits to counteract higher input costs. According to Reuters, these pricing adjustments contributed significantly to Mondelez's favorable financial results.
In the first quarter, Mondelez implemented price hikes averaging 6.6 percentage points, a move that helped balance a 3.5 percentage point drop in sales volume. This approach was supplemented by launching innovative new products like the Glow Ups variant of Sour Patch Kids, which kept consumer interest high. Mondelez remains optimistic about its market standing, predicting around 5% growth in organic net revenue despite expecting a 10% drop in adjusted profits.
Mondelez's ability to maintain its market position is further supported by consumer trends toward premium chocolates and luxury brands. The Financial Times noted that Mondelez's strategic pricing and new offerings have been pivotal in retaining its competitiveness in the chocolate segment. Despite possible hurdles from U.S. tariff policies, the company stands firm on its annual forecast amidst these challenging conditions.