Ralph Lauren Eyes Price Hikes to Tackle Tariff Pressures

Published 1 hours agoRL

Ralph Lauren Eyes Price Hikes to Tackle Tariff Pressures

Ralph Lauren is contemplating raising prices to offset the impact of tariffs affecting its sales forecast. The company has projected low single-digit growth for fiscal 2026, citing challenges like tariffs, inflation, and weak consumer sentiment as major hurdles, according to Reuters.

CEO Patrice Louvet outlined plans for further price increases in 2025 and spring 2026. These moves aim to address evolving tariffs and build on existing pricing strategies already implemented in North America and Asia. With about 96% of Ralph Lauren's products manufactured outside the U.S. and 12% sourced from China, diversifying the supply chain is pivotal to mitigating tariff risks.

Despite a recent cut in U.S. tariffs on Chinese goods from 145% to 30%, this reduction might be temporary, posing potential risks to revenue growth. Analysts still expect a 4.39% revenue rise, but ongoing trade tensions could influence Ralph Lauren's allure in international markets, particularly in China.

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