Salesforce Renews Talks of Acquiring Informatica to Boost AI

Published 7 hours agoCRM

Salesforce Renews Talks of Acquiring Informatica to Boost AI

Salesforce is once again in talks to acquire Informatica, aiming to strengthen its artificial intelligence offerings. This follows Informatica's recent exploration of a potential sale after drawing interest from several parties, notably Salesforce. Reuters reported that both companies previously entered advanced negotiations in April 2024, but the discussions did not culminate in an agreement.

A new development could be on the horizon, as a potential deal might be announced as early as next week. However, no definitive decision has been reached. The interest in Informatica stems from its robust AI-driven capabilities, particularly its CLAIRE engine, which offers powerful metadata intelligence and automation.

Market activity reflected the renewed acquisition interest, with Informatica's shares climbing up to 20% during the trading day and an additional 2.8% after hours, according to Reuters. Enhancing AI functions fits well within Salesforce's strategic objectives to expand its data management portfolio, potentially offering significant synergies between the companies.

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