SharkNinja Expands Beauty Product Line with Innovative Launches

Published 6 hours agoSN

SharkNinja Expands Beauty Product Line with Innovative Launches

SharkNinja, a global product design and technology company, is making significant strides in the beauty sector with a series of recent product launches and strategic collaborations. The company first introduced its Shark FlexStyle™ in August 2022, a versatile hair styling and drying system designed for all hair types, highlighting inclusivity and hair health.

In March 2023, SharkNinja partnered with Sephora to offer the Shark FlexStyle™ along with exclusive colorways, broadening their reach to a wider audience. Following this, in August 2023, SharkNinja expanded its hair care portfolio by launching the Shark SmoothStyle™ heated comb straightener and the Shark SpeedStyle™ lightweight digital hair dryer. These new products were backed by a partnership with celebrity hairstylist Chris Appleton, who became the brand’s global ambassador, promoting its mission of making premium hair tools accessible to all.

Continuing their expansion, SharkNinja launched the Shark FlexFusion™ and FlexFusion™ Straight in October 2024, luxurious multi-stylers that promise heat damage-free styling through their innovative design. Furthermore, the company ventured into skincare by launching the CryoGlow device in February 2025, an at-home solution featuring cooling and LED technology for skincare. As reported by MarketScreener, these initiatives demonstrate SharkNinja's commitment to diversifying their offerings and strengthening its foothold in the beauty market.

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