Spirit Airlines is set to enhance its customer experience with the introduction of new premium travel options. Beginning August 16, 2024, the airline will roll out four new fare types: Go Big, Go Comfy, Go Savvy, and Go. Each fare level offers varying amenities, from extra legroom and snacks in the Go Big option to standard seats at an affordable price in the Go fare. Notably, the new Go Big fare includes access to the fastest Wi-Fi among U.S.-based airlines, alongside other benefits like priority boarding and complimentary drinks.
The airline is also improving its customer service features with the initiation of a priority check-in experience starting August 27, 2024, for Go Big fare passengers and others holding specific membership statuses. This new perk will be available at over 20 major airports, such as Atlanta and Los Angeles. Additionally, Spirit is revamping its boarding process by introducing a five-group boarding system, aiming to streamline the time it takes passengers to board. Reuters reported that priority boarding will be available for select fare types, loyalty program members, and active-duty military service members.
These upgrades mark a significant shift in strategy for Spirit Airlines, traditionally associated with budget travel, as it seeks to cater to travelers looking for more comfort and a smoother travel experience. In line with this transition, all fare options will eliminate any change or cancellation fees, offering travelers greater flexibility. Spirit's move to introduce these premium options suggests a broader industry trend among budget airlines towards capturing the premium passenger market.
