Tesla's stock has recently gained traction, closing at $359.59, which is an increase of $20.25, marking a 5.97% rise from its previous close. This upswing comes amid broader challenges for the electric vehicle maker, particularly in the European market.
In Europe, Tesla has faced significant setbacks with its vehicle registrations dropping by 45% year-over-year in January 2025, even as the overall EV market in the region expanded by 37%, as reported by Bloomberg Law. The company’s European market share dwindled to 9.6% in February 2025, which is its lowest share for that month in the past five years. Traditional car manufacturers like Volkswagen and BMW have been increasing their presence in the EV sector, with Volkswagen reporting a 180% surge in sales in February 2025, according to Investing.com.
Compounding the challenges, CEO Elon Musk's political activities have sparked consumer backlash in Europe, leading to protests and incidents of vandalism. Despite these hurdles, Tesla has maintained its stock market appeal, reflecting possible investor confidence in its future innovations and long-term strategic direction, although analysts remain skeptical about Tesla's ambitious sales goals for 2025. Reuters noted that declining demand for existing models and rising competition are contributing to these concerns.