Visa Unveils AI-Driven Platform to Enhance Online Shopping

Published 1 hours agoV

Visa Unveils AI-Driven Platform to Enhance Online Shopping

Visa has introduced Visa Intelligent Commerce, an innovative AI-driven platform aimed at improving online shopping experiences. The platform is developed in collaboration with prominent technology firms such as Microsoft, OpenAI, Anthropic, IBM, and others. This marks a significant step for Visa as it partners with these tech giants to integrate advanced AI technologies into digital commerce.

The platform features AI agents capable of performing tasks like searching for products, booking vacations, and purchasing groceries while respecting preset spending limits. This development is aimed at cutting down checkout times, addressing a common reason for abandoned transactions, which often occur when processes exceed 30 seconds. These AI agents operate independently, showcasing a leap beyond traditional chatbots.

Visa's move comes amid expectations of a 45% annual growth in the AI-driven commerce sector through 2030. This platform reflects Visa's strategic push to incorporate AI solutions that enhance customer experiences and streamline the shopping process, as reported by Reuters.

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