Amazon is taking a significant step in its AI journey by testing AI-generated audio summaries on its product pages. This new feature provides customers with concise overviews of product information, customer reviews, and other relevant online content. Reuters reported that U.S. customers can try this new functionality through the Amazon shopping app by tapping the 'Hear the highlights' button.
Currently, the audio summaries are accessible to a limited number of U.S. users, but Amazon has plans to expand their availability to more products and customers in the near future. This move is closely tied to Amazon's overall strategy of embedding AI technology across its platforms. In addition to the audio summaries, the company has recently enhanced its Alexa+ service and introduced an AI-driven shopping assistant named Rufus.
Amazon's latest venture into AI audio is part of a broader industry trend where tech companies like OpenAI, Google, and Meta are increasingly deploying AI to enrich user engagement and experience. This development highlights Amazon's dedication to using AI to improve the shopping experience and stay competitive in the tech landscape.