Amazon Recruits Xbox Co-founder J Allard to Boost Consumer Product Innovation

Published 15 hours agoAMZN

Amazon Recruits Xbox Co-founder J Allard to Boost Consumer Product Innovation

Amazon has made a significant move by appointing J Allard, a former co-founder of the Xbox division, to lead a new group focused on developing groundbreaking consumer products. Allard has joined as a Vice President within Amazon's Devices and Services team, where he will report directly to Panos Panay, a prominent figure who previously led Microsoft's Windows and Devices division, according to The Verge.

J Allard is no stranger to innovation in the tech industry, having been instrumental in the launch of Xbox Live and playing a key role in developing the Xbox 360 console during his tenure at Microsoft. His extensive experience in product development is a valuable addition as Amazon aims to strengthen its lineup of consumer technology products. This team oversees various Amazon products, including Alexa, Echo devices, Ring, Kindle, Fire TV, and the Luna cloud gaming service, as noted by Video Games Chronicle.

With this strategic move, Amazon is reinforcing its commitment to innovation and expansion in the consumer technology sector. The new development group under Allard's leadership exemplifies Amazon's ongoing efforts to enhance its hardware offerings and boost its competitive edge in the crowded consumer electronics market.

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