Google Faces Upcoming Remedies Trial After Judge Declares Ad-Tech Monopoly

Published 2 hours agoGOOGL

Google Faces Upcoming Remedies Trial After Judge Declares Ad-Tech Monopoly

The U.S. government's trial to determine remedies for Google's monopoly in the digital advertising market is set to begin on September 22, 2025. This follows a ruling by U.S. District Judge Leonie Brinkema on April 17, 2025, which marked Google's ad-tech business as an illegal monopoly. This decision is significant as it represents the second major antitrust ruling against Google in less than a year.

The path to this trial has seen several noteworthy milestones, including Google's undisclosed preemptive payment to the U.S. government on May 20, 2024, as reported by Reuters. This move was an attempt to sidestep a jury trial in a Justice Department lawsuit. Additionally, the Department of Justice proposed the breakup of Google’s services, such as Chrome or Android, to prevent Google from abusing its dominant position and suggested that Google share key datasets with rivals.

Google argues that the DOJ's remedies are excessive and could hurt consumers, claiming that these actions would discourage innovation. The company maintains that it operates in a competitive market, facing challenges from other major players like Microsoft and Amazon. Despite Google's stance, the trial aims to establish measures that will effectively restore competition in the ad-tech market, potentially including the divestment of its Ad Manager suite.

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