Okta is making strategic moves to become a front-runner in identity security amidst the growth of generative AI. In October 2023, the company launched Okta AI, which integrates AI capabilities throughout its platforms to bolster security policies, governance, and threat detection. This significant update aims to enhance real-time identity actions that improve security, user engagement, and streamline application development.
The company has introduced new security tools like Identity Threat Protection for real-time identification and response to identity-based threats. Another addition is the Extended Device Single Sign-On, aiming to tie user identities to their devices as a measure against phishing attacks. In a report from Reuters, Okta’s expanded partnership with Nametag includes the addition of Deepfake Defense™, a cutting-edge identity verification engine aimed at preventing AI-fueled impersonation threats.
Okta's strategic initiatives include setting industry standards such as the Interoperability Profile for Secure Identity in the Enterprise (IPSIE), showcasing its commitment to leadership in AI security. These efforts place Okta at the forefront of securing identities in the dynamic landscape shaped by artificial intelligence.