Red Robin Gourmet Burgers has set an ambitious revenue target, aiming for between $1.225 billion and $1.250 billion by fiscal 2025. This announcement comes as part of a larger strategic plan the company has laid out to boost guest traffic and enhance operational efficiency over the coming years.
To support its revenue goals, Red Robin intends to close 10 to 15 underperforming locations that incurred operating losses of around $6 million last year, according to details from Nation's Restaurant News. Additionally, the company is overhauling its loyalty program, aiming to create a VIP-like experience to turn more customers into brand ambassadors. Interim marketing efforts are currently being led by Vice Presidents Kathleen Busch and Dave Dotson while a new leader is sought.
The company's initiatives are part of its "North Star" plan, which focuses on optimizing operations. Investing.com notes that Red Robin is pursuing cost-saving measures like streamlining its supply chain and implementing a reboot of the HotSchedules labor management tool, targeting $19 million in incremental savings. These actions aim to refine both guest experience and overall financial outcomes.