Southwest Airlines is set to change its baggage policy, ending the widely popular 'bags fly free' practice. Starting with flights booked on or after May 28, 2025, the airline will impose a fee for checked luggage—$35 for the first bag and $45 for the second. This marks a significant shift for Southwest, which has long distinguished itself by allowing two free checked bags per passenger.
As reported by Reuters, there are several exemptions to this new policy. A-List Preferred members and passengers with Business Select fares will continue to enjoy the perk of two free checked bags. Meanwhile, A-List members and those with Southwest's co-branded credit card will be entitled to one free checked bag. The move aligns Southwest more closely with other major U.S. airlines that already charge for checked luggage, aiming to enhance its profitability.
While the adjustment could bolster Southwest's revenue, it may also impact customer loyalty, as the free checked baggage policy has been a key attractor for travelers. According to the Associated Press, this change is poised to alter how customers perceive the airline, although it remains to be seen how it will affect overall patronage and long-standing brand identity.