Generac's CEO, Aaron Jagdfeld, recently shared the company's strategic moves to adapt its supply chain in response to ongoing tariffs. This includes expanding its supplier network to enhance resilience, thus reducing dependence on limited sources and mitigating tariff impacts. Generac is also ramping up domestic production capabilities by investing in its South Carolina facility and automating engine and alternator manufacturing processes.
In addition to these infrastructure improvements, Generac plans to counteract tariff costs by raising prices on certain products and negotiating cost reductions with suppliers. By diversifying its supply chain, the company maintains flexibility to shift sourcing to less impacted regions, ensuring operational efficiency and cost-effectiveness amid global trade challenges.
Despite these hurdles, Generac remains confident in the long-term potential of the energy-efficiency market. The company focuses on a robust lineup of products, including home standby generators, solar solutions, and energy management technologies, as noted by za.investing.com. This strategic approach underscores Generac’s commitment to overcoming the complexities brought by international trade policies.